Client: FNB eWallet
Campaign: FNB eWallet | Help Changes Everything
Turning a digital banking initiative into a meaningful conversation by connecting audiences through strategic radio advertising, WhatsApp integration, and authentic storytelling.
The Campaign Objective:
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Increase eWallet usage
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Drive WhatsApp feature adoption
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Boost customer participation
Our Approach: Our strategy centred on meeting customers where they already engage. By integrating radio advertising with WhatsApp and a phased campaign rollout, we created a seamless experience that encouraged interaction and strengthened awareness of FNB eWallet.
Campaign Highlights:
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11 374 Total Entries
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3 368 Unique Customers
The Outcome:
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Multi-phase campaign rollout
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Storytelling-driven audience engagement
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WhatsApp and radio integration
What conversation did BM Group start? We created a campaign that made digital banking feel accessible and relevant. By combining engaging radio content with WhatsApp interactions, we encouraged listeners to participate, explore FNB eWallet features, and discover how simple everyday banking could be.
