Client: 1Life
Campaign: 1Life | Winning at Life
Helping 1Life connect with South Africans by encouraging families to plan ahead with confidence through an engaging, results-driven radio campaign.
The Campaign Objective:
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Generate qualified leads
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Drive Funeral Cover awareness
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Increase customer acquisition
Our Approach: We developed a high-frequency radio campaign designed to increase awareness of 1Life Funeral Cover while generating qualified customer leads. By combining compelling messaging, incentive-based audience engagement, and a simple USSD entry mechanism, we made it easy for listeners to interact with the brand and take the first step towards protecting their loved ones.
Campaign Highlights:
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USSD-driven lead generation
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High-frequency radio campaign
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Incentive-based audience engagement
The Outcome:
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5 134 Total Leads
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19 013 Total Entries
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5 648 Unique Entries
What conversation did BM Group start? The campaign started a conversation about the importance of planning for the future and giving families greater financial peace of mind. Through accessible radio messaging, interactive audience participation, and a seamless lead-generation experience, we encouraged people to take positive action today to help protect those who matter most tomorrow.
