Client: FNB
Campaign: FNB | Buy Local Support Local
Helping FNB champion South African entrepreneurs by connecting communities with local businesses through authentic storytelling, live radio, and meaningful engagement.
The Campaign Objective:
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Promote FNB Small Business solutions
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Support local businesses
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Strengthen community engagement
Our Approach: We built a community-focused campaign that celebrated local entrepreneurs and encouraged audiences to support businesses in their own neighbourhoods. By combining live radio broadcasts, authentic storytelling, and community activations, we created a platform where small businesses could be seen, heard, and supported.
Campaign Highlights:
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Community-based activations
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Live radio broadcasts
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Authentic entrepreneur storytelling
The Outcome:
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3 075 000 Radio Reach
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106 271 Social Media Reach
What conversation did BM Group start? The campaign started a conversation about the value of buying local and investing in the people who keep communities thriving. Through real entrepreneurial stories, live radio conversations, and community engagement, we encouraged listeners to discover, support, and celebrate local businesses while showcasing how FNB empowers small business growth.
