Client: Knorr
Campaign: Knorr | Meal Solutions
Helping Knorr inspire everyday cooking by turning mealtimes into moments of creativity, connection, and shared experiences through engaging radio and social media campaigns.
The Campaign Objective:
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Increase product awareness and trial
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Drive radio and social media engagement
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Strengthen brand loyalty through creative cooking
Our Approach: We developed an integrated campaign that combined radio advertising, social media engagement, and interactive competitions to encourage audiences to discover new meal ideas and experience the versatility of Knorr products. By blending lifestyle storytelling with audience participation, we strengthened brand awareness while building lasting customer engagement.
Campaign Highlights:
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Radio and social media integration
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Competition-led audience participation
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Lifestyle-focused brand storytelling
The Outcome:
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585 719 Total Reach
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84 211 Total Impressions
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12 526 Total Engagements
The Conversation We Created? The campaign started a conversation about the joy of creating delicious meals and bringing people together around the table. Through relatable cooking inspiration, interactive competitions, and engaging radio and social media content, we encouraged audiences to share their culinary creativity and make Knorr part of their everyday cooking experience.
