Client: Listerine
Campaign: Listerine | 5 Times Greater
Helping Listerine inspire healthier everyday habits through engaging, educational experiences that connected audiences with the benefits of whole mouth health.
The Campaign Objective:
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Promote whole mouth health
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Reinforce product benefits
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Increase audience engagement
Our Approach: We created an integrated campaign that combined radio, retail, digital media, and experiential activations to educate and engage audiences. By blending informative content with interactive brand experiences, we reinforced Listerine's product benefits while encouraging meaningful participation across multiple platforms.
Campaign Highlights:
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Experiential brand activations
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Educational entertainment
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Radio, retail and digital integration
The Outcome:
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1 981 383 Total Media Reach
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487 910 Social Media Reach
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3 118 WhatsApp Entries
What conversation did BM Group start? The campaign started a conversation about the importance of whole mouth health and the small daily habits that make a lasting difference. Through educational entertainment, interactive activations, and integrated media experiences, we encouraged audiences to learn, participate, and take a more proactive approach to their oral health.
