Client: Santam
Campaign: Santam | Quote & Win This Easter
Helping Santam inspire more South Africans to request insurance quotes through a high-impact Easter campaign.
The Campaign Objective:
-
Drive insurance quote requests
-
Increase brand consideration
-
Create urgency through a limited-time campaign
Our Approach: Every campaign is unique, but our approach always starts with understanding the audience. For this campaign, we developed a tailored strategy that combined creative thinking, audience insight, and the right mix of media to maximise impact.
Campaign Highlights:
-
High-frequency radio strategy
-
Integrated digital and social campaign
-
Presenter-led endorsements and live reads
The Outcome:
-
64 558 Total Reach
-
77 040 Total Impressions
-
1 088 Total Engagements
-
554 Competition Page Views
The Conversation We Created? This is where the campaign came to life. Through carefully crafted messaging, strategic media placement, and meaningful audience engagement, we created conversations that encouraged people to listen, participate, and take action.
