Client: South African Tourism
Campaign: South African Tourism | Sho't Left
Helping South African Tourism inspire more people to explore local destinations through an integrated campaign that turned travel opportunities into unforgettable journeys.
The Campaign Objective:
-
Promote domestic travel
-
Increase awareness of Sho't Left deals
-
Drive website traffic
Our Approach: We developed a nationwide, multi-platform campaign that combined radio, television, digital media, and experiential marketing to maximise the reach of the Sho't Left campaign. By delivering consistent messaging across multiple touchpoints, we encouraged audiences to discover affordable travel deals and experience more of South Africa.
Campaign Highlights:
-
Multi-platform media rollout
-
Nationwide audience reach
-
Radio,TV, digital and experiential integration
The Outcome:
-
281 719 Social Media Reach
-
15 500 Deals Sold
-
11.5M+ Mall Shopper Reach
-
82.2M+ TV Viewers Reached
The Conversation We Created? The campaign sparked a nationwide conversation about rediscovering South Africa. Through inspiring travel stories, integrated media experiences, and engaging content, we encouraged people to see local travel as an accessible adventure, inspiring thousands to explore new destinations and take advantage of Sho't Left travel opportunities.
