Client: Spotify KZN
Campaign: Spotify | Proudly KZN
Helping Spotify celebrate the spirit of KwaZulu-Natal by connecting communities through music, local culture, and engaging multi-platform experiences.
The Campaign Objective:
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Increase brand awareness
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Drive Spotify usage
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Strengthen local cultural relevance
Our Approach: We developed an integrated campaign that combined radio, digital media, and community activations to celebrate local artists, amplify regional voices, and strengthen Spotify's connection with audiences across KwaZulu-Natal. By blending music-led storytelling with strategic audience engagement, we created an authentic and culturally relevant brand experience.
Campaign Highlights:
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Music-led audience engagement
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Radio and digital integration
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Community-focused activations
The Outcome:
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1 685 400 Radio Reach
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441 690 Digital Reach
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631 110 Views
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15 402 Engagements
What conversation did BM Group start? The campaign celebrated the music, stories, and culture that make KwaZulu-Natal unique. Through community-driven activations, engaging radio conversations, and digital storytelling, we inspired audiences to embrace local talent, discover new music, and connect with Spotify in a way that felt personal, authentic, and proudly local.
