Client: Standard Bank
Campaign: Standard Bank | Flexible Funeral Plan
Helping Standard Bank connect families with financial peace of mind through a trusted, audience-focused campaign that encouraged informed planning for the future.
The Campaign Objective:
-
Drive product sales
-
Generate qualified leads
-
Increase customer participation
Our Approach: We developed an integrated campaign that combined high-frequency radio advertising with WhatsApp engagement to make information about the Flexible Funeral Plan accessible and easy to understand. By using incentive-driven participation and strategic messaging, we generated qualified leads while building trust and encouraging meaningful customer interaction.
Campaign Highlights:
-
WhatsApp-led campaign mechanics
-
High-frequency radio campaign
-
Incentive-driven customer engagement
The Outcome:
-
4 304 Qualified Leads
-
18 890 Entries
What conversation did BM Group start? The campaign started a conversation about the importance of planning ahead and protecting the people who matter most. Through trusted radio conversations, accessible WhatsApp interactions, and audience-focused messaging, we encouraged families to explore practical financial solutions with confidence and peace of mind.
